Exclusive vs. shared roofing leads
Cheap leads aren't cheap if you're racing four other roofers for every one. Here's how shared leads, exclusive leads, and booked appointments really compare, and how to measure them.
Shared leads look cheaper per lead, but you split every homeowner with your competitors. The number that matters is cost per sold roof. Exclusive appointments cost more up front and usually win on that number, because you close more of them and spend no time chasing.
| Shared leads | Roofory | |
|---|---|---|
| Who else gets the homeowner | Several contractors, often at the same time | Only you |
| What you receive | Contact info you have to reach and qualify | A confirmed appointment with a time and address |
| Speed pressure | The fastest caller usually wins | None. The appointment is already set |
| Price per lead | Lower per lead, but split across competitors | $1,000+/mo plus $175 per inspection you run |
| Homeowner experience | Several calls and texts at once | One call from us, one roofer at the door |
| What to measure | Cost per lead looks cheap | Cost per sold roof is what matters |
Comparison reflects each service's publicly described model as of October 2026. Terms, pricing, and features change, so confirm current details with each provider.
Three ways to buy roofing demand
- Shared leads: a homeowner's request sold to several contractors. Lowest price per lead, highest competition. You pay whether or not you win.
- Exclusive leads: a request sold to one contractor. Higher price, no race, but you still have to reach, qualify, and book the homeowner.
- Booked appointments: someone already qualified the homeowner and set a time. You show up and run the inspection.
Measure cost per sold roof, not cost per lead
Say a shared lead costs a fraction of an exclusive appointment. If you only reach half of them, book a third of those, and close a small share against four other bidders, the real cost of each roof you sell can end up higher than the "expensive" option. Track what you spend on a source each month, divide by the roofs it actually sold, and compare that number across every channel.
The ROI calculator does this for Roofory using your close rate and job size.
Where Roofory fits
Roofory sells booked inspection appointments in exclusive territories. Our call center qualifies each homeowner (they own the home, the roof is 7+ years old, decision-makers will be there), books the time, and records the call. Each territory has one dealer, every tier has a guaranteed weekly minimum, and no-shows are never billed.
Questions to ask any lead company
- How many other contractors receive the same homeowner?
- Do I pay for no-shows, wrong numbers, or renters?
- Who contacts and books the homeowner, and can I hear the call?
- Is there a guaranteed volume, and what happens if you miss it?
- Can I see my cost per sold roof, not just cost per lead?
Want to see the numbers for your business? Try the ROI calculator, or read other comparisons.
Questions
What is a shared roofing lead?
A homeowner request that a lead company sells to more than one contractor. You pay for it whether or not you win the job, and you are usually competing on speed and price.
What is an exclusive roofing lead?
A lead sold to only one contractor. It costs more per lead, but you are not racing anyone else for that homeowner, which usually means a higher close rate and better margins.
Is an appointment better than a lead?
An appointment means someone already reached the homeowner, qualified them, and set a time. With a lead, that work is still yours. For most roofers the appointment closes far more often per dollar spent.
What questions should I ask any lead company?
How many other contractors get the same homeowner? Do I pay for no-shows and bad numbers? Who calls and books the homeowner? Is there a guaranteed volume? Can I hear the booking calls?
Is your territory still open?
One contractor per territory. Enter your ZIP to check yours.
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