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Noah's story

A roofer you can trust, picked by a roofer.

I ran a roofing company for years: All-Side Roofing & Restoration in Dayton, Ohio. I took the late-night calls from worried homeowners. I saw the work storm chasers left behind, and I watched families make expensive decisions under pressure because they didn't know who to trust.

So I built Roofory. I find the honest roofers in each area, hold them to a real standard, and introduce you to one.

Noah Williams of Roofory at a brick home while a roofer inspects the house
On site during a roof inspection.
Next What I saw homeowners go through
Why Roofory exists

Hiring a roofer shouldn't feel like a gamble.

Great roofers are out there. They're just busy doing great work instead of marketing, so the loudest ones reach you first.

Storm chasers

Out-of-town crews show up after a storm and are gone before the warranty matters.

High-pressure pitches

"Sign today" deals that leave you no time to think or compare.

Surprise pricing

A "free inspection" that somehow finds $20,000 of damage.

Too many strangers

Lead sites hand your number to five companies at once.

Next How we hold roofers accountable
The Roofory Certified standard

We don't list roofers. We hold them accountable.

Every roofer in the network earns their spot and keeps it only by treating homeowners right.

  • License and insurance verified. We check them before a roofer joins and keep them on file.
  • Diagnostic training. Trained to get the diagnosis right the first time. No upselling, no imaginary damage.
  • No-Pressure Sales Pledge. Transparent pricing, signed in writing. If they push, they're out.
  • 4.7+ star Google rating. Required to join, required to stay.
  • 95% homeowner satisfaction. We follow up after every inspection and track it.
  • One roofer per area. They answer to their neighbors, and to us.
Noah Williams visiting roofing company owners at their office
“We don't just hand out badges. We hold our network accountable so you don't have to.”
Noah WilliamsFounder, Roofory · former owner of All-Side Roofing & Restoration, Dayton, OH
Next Where it's going next
The Roofory Roadshow

We don't vet roofers from behind a desk.

This spring the Roofory Roadshow drove from Texas through the Southwest and the Rockies to the Midwest and Ohio. We sat in roofers' offices, ate dinner with their crews, and filmed their stories.

Noah Williams with a roofing contractor outside a home
Out in the field with a contractor.
Noah at dinner with a table of roofing contractors
Dinner with the crew.
Camera on a tripod filming a roofing contractor
Filming their story.
Noah standing on the Four Corners monument
Four Corners, mid-route.
The mission now

Help every homeowner save on their roof.

The most expensive roof decisions I saw were the rushed ones, made after a leak. So our mission is simple: no roof goes uninspected. The free Roof Cost Saver tells you where your roof stands and what to do next, before a small fix turns into a big bill.

Hear our roofers on the Roofer Advancement Podcast

Cameras set up to record a Roofer Advancement Podcast interview with a roofing contractor
Recording a Roofer Advancement Podcast interview on the road.
Next Start your free Roof Cost Saver

Start with your roof.

Enter your ZIP and see if your home qualifies for the free Roof Cost Saver.