About Roofory

Why a former roofer cares so much about homeowners.

Because I've seen the good, the bad, and the ugly from the inside, and I'm out to fix it.

Roofory founder Noah Williams working at a table on the road
Noah Williams, founder of Roofory.

Hey, I'm Noah. I spent years running a roofing business, All-Side Roofing & Restoration in Dayton, Ohio. I saw the late-night calls from anxious homeowners. I saw the shoddy work storm chasers left behind. And I saw honest, skilled contractors struggle to compete with whoever had the loudest marketing.

I started the Roofer Advancement Community to help those good contractors get better. But that only solved half the problem. Homeowners still had no easy way to find them.

So I built Roofory: the bridge between homeowners who want an honest answer and roofers who are proud to give one. One vetted roofer per area, held to standards we actually enforce.

Noah Williams and a travel partner on the Roofory Roadshow in the mountains
On the Roofory Roadshow, spring 2026.

My promise to you

We'll never stop fighting for clarity, honesty, and quality in this industry. Your home is too important for anything less.

Hear our roofers on the Roofer Advancement Podcast