ROI calculator

What would a territory be worth to you?

Plug in your close rate and average job. You'll see what a month of Roofory appointments costs, what it should bring in, and what each sold roof costs you.

Plan

Fees: $175 per inspection you run + $175 per sold job. Market territories (smaller cities) are Starter only.

Estimated gross profit per month––
–Roofs sold / month
–Revenue / month
–Total Roofory cost / month
–Your cost per sold roof
Appointments sent (guaranteed minimum; can run higher)
Inspections you run
Subscription
Inspection fees
Buyer fees
What if

Ways to make this plan pay more

Tap one to apply it. Closing more starts with knowing where deals slip: try the 2-minute sales diagnostic.

Estimates only, based on the guaranteed weekly minimum (4.33 weeks a month). Your results depend on your market, sales process, and storm activity. Not a promise of revenue.

Want the whole picture? The detailed profit calculator takes it down to net net profit, side by side with what you spend now on Angi, Google, your website, and office staff.

How the math works

  1. Appointments: your tier's guaranteed weekly appointments × 4.33 weeks.
  2. Inspections run: appointments × the share you run. No-shows and disqualified appointments cost you nothing.
  3. Sold roofs: inspections run × your close rate.
  4. Cost: subscription + $175 per inspection run + $175 per sold roof.
  5. Gross profit: sold roofs × average job × your margin, minus your Roofory cost.

Comparing against other lead sources? See how Roofory compares to Angi, Google Local Services Ads, and shared leads.

Questions

What counts as an appointment?

A qualified inspection our call center booked for you: the homeowner owns the home, the roof is 7+ years old, decision-makers will be there, and the time is confirmed. Every booking call is recorded.

Do I pay for no-shows?

No. No-shows and disqualified appointments are never billed, and a no-show reported within 24 hours is replaced. You pay $175 only for inspections you actually run, plus a $175 Buyer Fee when the homeowner signs.

Is the close rate realistic?

The calculator starts at 20%, the target on our dealer scorecard. Your real close rate depends on your sales process, your market, and storm activity, so change it to match your numbers.

What is the appointment guarantee?

Each tier guarantees a weekly number of appointments sent, measured as a rolling 30-day average starting 30 days after signing. If we miss it, your next month's subscription is waived. See the dealer agreement for full terms.