What you spend now vs. Roofory
A couple thousand on Angi, a few thousand on Google, a website, and an office to chase the leads, and you hope it books something. Put in what you spend and what it really books, and see the full monthly P&L next to Roofory's guaranteed appointments.
| Monthly P&L | What you spend now | With Roofory |
|---|---|---|
| Appointments booked / month | ||
| Revenue | ||
| − Job costs (materials & labor) | ||
| Gross profit | ||
| − Sales rep commission | ||
| Net margin | ||
| − Angi / HomeAdvisor | ||
| − Google Ads / LSA | ||
| − Website & SEO | ||
| − Other lead sources | ||
| − Customer service rep (full time) | ||
| − Second office person (part time) | ||
| − Data & dialer | ||
| − Roofory subscription | ||
| − Roofory inspection fees | ||
| − Roofory buyer fees | ||
| Total operating expenses | ||
| − Other overhead | ||
| Net net profit |
Estimates only. Roofory uses the plan's guaranteed weekly minimum (plans can run higher: Starter up to 10, Grow up to 15, Mastery up to 20); your column uses the appointments you say your current spend books (4.33 weeks a month). Same close rate, job size, and margin in both. Not a promise of revenue.
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Questions
What goes in "what you spend now"?
Every dollar you put into getting appointments: Angi or HomeAdvisor, Google Ads or Local Services, your website and SEO, an agency, door hangers, anything. Plus the people working those leads: usually a customer service rep around 40 hours a week and a second person around 20 hours a week at about $25/hour, and your data and dialer. The defaults are examples, so put in what you actually pay.
Why do I enter how many appointments it books?
Because nobody guarantees it. Shared leads, clicks, and website traffic don't turn into a set number of inspections, and you pay for the spend and the staff either way. Enter what your current spend really books in a typical week. Roofory plans guarantee a weekly number of appointments, and if we miss it your next month's subscription is waived.
What is net net profit?
Revenue minus job costs is gross profit. Subtract your sales rep's commission to get net margin. Subtract operating expenses (Roofory, or your lead spend, office staff, and data) and other overhead to get net net profit: what the appointments actually leave you.
Do I pay for no-shows?
No. No-shows and disqualified appointments are never billed, and a no-show reported within 24 hours is replaced. You pay $175 only for inspections you actually run, plus a $175 Buyer Fee when the homeowner signs.