Roofory vs. Angi (HomeAdvisor) for roofers
Angi sells you a homeowner's request. Roofory hands you a booked inspection in a territory no other Roofory roofer can touch. Here's how the two compare.
If you want occasional jobs and are happy to race other contractors to the phone, a pay-per-lead marketplace can work. If you want a steady weekly calendar of inspections that only you get, with the calling done for you, that's what Roofory is built for.
| Angi / HomeAdvisor | Roofory | |
|---|---|---|
| What you get | A homeowner's contact info and project request | A booked, confirmed inspection appointment |
| Who else gets it | Requests are commonly sent to several pros | Only you. One contractor per territory |
| Who books the appointment | You call, text, and chase the homeowner | Our call center qualifies and books it, with a recording |
| How you pay | Per lead, with prices that vary by job type and market | $1,000+/mo subscription, $175 per inspection run, $175 per sold job |
| No-shows and bad numbers | Credits are typically requested lead by lead | Never billed. No-shows reported in 24 hours are replaced |
| Volume | Depends on demand and your budget each week | Guaranteed weekly appointment minimum |
| Your brand | You appear as one listing among competitors | Your face in the ads homeowners see |
Comparison reflects each service's publicly described model as of October 2026. Terms, pricing, and features change, so confirm current details with each provider.
How Angi leads work for roofers
On Angi, a homeowner describes their project and the platform matches the request to contractors in the area. You pay for each lead you receive, and the same request is commonly sent to more than one pro. From there it's on you: call fast, follow up, set the appointment, and win the job against whoever else got the lead.
That model works for some contractors, especially those with a dedicated inside sales person who can reach every lead within minutes. Where roofers tend to struggle is the race: the fastest caller usually wins, homeowners get several calls at once, and you pay for the lead either way.
How Roofory is different
- You get an appointment, not a phone number. Our call center talks to the homeowner, confirms they own the home, the roof is 7+ years old, and decision-makers will be there, then books a time. You get the recording.
- Nobody else gets that homeowner. Each territory has one Roofory dealer, so you're not racing four other roofers to the same driveway.
- You don't pay for no-shows. No-shows and disqualified appointments are never billed, and a no-show you report within 24 hours is replaced.
- It's guaranteed. Each tier comes with a weekly appointment minimum. Miss it and your next month's subscription is waived.
- Homeowners see you. We film you on site and run the ads with your face on them, so the homeowner recognizes who's showing up.
When Angi might still make sense
If you're testing a new service area, need a few small jobs to fill gaps, or already have a fast-response team that converts shared leads well, a marketplace can be a useful supplement. Roofory is built for roofers who want a dependable pipeline in one defined territory and would rather spend their time running inspections than chasing leads.
Want to see the numbers for your business? Try the ROI calculator, or read other comparisons.
Questions
Is Angi the same as HomeAdvisor?
HomeAdvisor and Angi (formerly Angie's List) are owned by the same company, and their lead products for contractors have been combined under the Angi brand. Many roofers still call them HomeAdvisor leads.
Are Roofory appointments really exclusive?
Yes. Each territory has one dealer. Homeowners in your ZIPs are booked with you, and overflow only goes to a backup contractor if you decline it or don't accept within 24 hours.
Can I use Roofory and Angi at the same time?
Yes. Plenty of contractors keep other lead sources running. Most use the ROI calculator to compare their cost per sold roof across sources and shift budget to whatever closes.
What does Roofory cost?
Starter $1,000/mo (5–10 appointments/week, 5 guaranteed), Grow $3,000/mo (10–15 appointments/week, 10 guaranteed), Mastery $6,000/mo (15–20 appointments/week, 15 guaranteed), plus $175 per inspection you run and $175 when the homeowner signs. 12-month agreement per territory.
Is your territory still open?
One contractor per territory. Enter your ZIP to check yours.
Angi, HomeAdvisor, and Google are trademarks of their respective owners. Roofory is not affiliated with or endorsed by them.