You're not buying leads. You're buying a territory.
One roofer per territory. Our call center books pre-qualified inspection appointments for you every week, and we guarantee the count. You bring the face. We bring the reach.
Shared leads are a race to the bottom.
You're great at roofing. The lead marketplaces are great at selling the same homeowner five times.
Sold to five roofers
You're racing four competitors to the same phone number.
Price shoppers
Three-bid homeowners who pick the cheapest number, not the best roofer.
Paying for no-shows
Bad numbers, renters, and "I never filled that out" still hit your bill.
Feast or famine
Storm season floods you, then the calendar goes quiet for months.
Your territory, your face, our engine.
Claim your territory
Pick an open territory on the map. Once it's yours, no other Roofory dealer gets it.
Film day
We come to you and capture on-roof video. Homeowners see your face before you knock.
We run the engine
Targeted ads, retargeting, and outbound storm calling, all aimed at your ZIPs.
We book the inspection
Our call center qualifies and books a confirmed time, with a recording of the call.
You run it and report
Run the inspection, report the outcome within 24 hours, and every roof feeds the next campaign.
Everything it takes to fill your calendar.
- Exclusive territory, one contractor deep
- Guaranteed weekly inspection appointments
- Live call center qualification and booking, with call recordings
- Targeted Roofory ads running in your territory
- Storm-response and neighborhood follow-up calling
- 100 calls a week re-working your own old leads
- On-site filming days and Roofory-branded video ads
- Roofory Certified listing in the homeowner directory
Roofory vs. shared lead services
| Typical shared leads | Roofory | |
|---|---|---|
| Who gets the homeowner | Several contractors | Only you |
| What you get | A name and number | A booked inspection |
| Qualification | Self-reported form | Live call, recorded |
| No-shows | Often billed | Never billed, replaced |
| Your brand | Hidden behind theirs | Your face in the ads |
See full comparisons: vs. Angi · vs. Google LSA · exclusive vs. shared
We come to you.
Your ads aren't stock footage. We show up at your office and your job sites, put you and your crew on camera, and turn it into the ads homeowners in your territory see.
Hear it from roofers who own their market.
Territories from $1,000/month.
Pick the appointment volume that fits your crews.
Starter
5–10 appointments / week, 5 guaranteed
$1,000/mo per territory
Grow
10–15 appointments / week, 10 guaranteed
$3,000/mo per territory
Mastery
15–20 appointments / week, 15 guaranteed
$6,000/mo per territory
Market territories (smaller cities) are Starter only. 12-month agreement per territory, plus $175 per qualified inspection you run and a $175 Buyer Fee when the homeowner signs. No-shows and disqualified appointments are never billed. Run your numbers or score your sales process.
If we don't deliver, you don't pay.
Miss your weekly appointment guarantee and your next month's subscription is on us. Miss it twice and you can walk away with no penalty.
Guarantee starts 30 days after signing, measured as a rolling 30-day average. Requires attendance at the weekly Marketing Pulse call and your monthly content. See agreement for full terms.
We're selective, because homeowners trust the badge.
- Established residential roofing company with crews ready to run appointments
- 4.7+ star Google rating
- Run 95%+ of the appointments we send
- Report outcomes within 24 hours
- Willing to be the face of Roofory in your market
Questions roofers ask us
Is this a lead list or real appointments?
Real appointments. Our call center qualifies every homeowner (they own the home, the roof is 7+ years old, decision-makers will be present) and books a confirmed time. Every booking call is recorded so you can hear it yourself.
Do you sell the same homeowner to other roofers?
No. One contractor per territory. Appointments in your territory go to you. Overflow only goes to backup contractors if you decline it or don't accept within 24 hours.
What does it cost?
Starter is $1,000/month, Grow is $3,000/month, Mastery is $6,000/month per territory on a 12-month agreement. You also pay 175 for each qualified inspection you run, plus a 175 Buyer Fee when the homeowner signs. No-shows and disqualified appointments are never billed. Run your own numbers in the ROI calculator.
What if you don't hit the appointment guarantee?
Your next month's subscription is waived. Miss again and you can exit with no penalty. The guarantee starts 30 days after signing and is measured as a rolling 30-day average.
What do you need from me?
Run at least 95% of the appointments we send, report outcomes within 24 hours, join a short weekly Marketing Pulse call, and give us a few pieces of on-roof video each month. Your face in the ads is what makes homeowners trust the appointment.
How big is a territory?
Each territory is one connected set of ZIP codes, built from U.S. Census data, sized at 200,000–400,000 owner-occupied single-family homes and small enough to drive end to end in about two hours. Smaller cities that can't reach that size within the drive are market territories, sold on the Starter tier.
What if my territory is already taken?
Join the waitlist for it and we'll show you open territories nearby. Territories only reopen if the current dealer leaves or falls below our standards.
Is your territory still open?
184 of 189 territories across 30 states are open right now. When one's claimed, it's gone.